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Digital Agency AwardFounded 2021, the specialist awards body for digital agencies

Guides

Guides archive, 2023

Earlier guides from our archive, listed newest first. Back to the latest guides.

  1. Website Migration Checklist: Keep Your Rankings on Relaunch

    · Technical · A website migration checklist for relaunches: map URLs, set 301 redirects, check noindex and robots.txt, submit sitemaps and watch Search Console.

  2. Internal Linking: How to Link Your Pages for SEO

    · SEO · Internal linking explained: how to link related pages with clear anchor text so people and search crawlers find them, with a simple five-step check.

  3. ChatGPT for Marketing Copy: Safe Ways to Use It

    · Marketing · ChatGPT for marketing copy can speed up drafts, but it can state wrong facts. Learn where it helps, where it risks errors and how to review before you publish.

  4. Search Intent: How to Match Pages to What People Want

    · Content · Search intent is the goal behind a search. Learn the four intent types Google's raters use and a 10 minute check of live results before you write a page.

Latest guides · Other years: 2022 · 2021

These guides are general information, not legal, tax or financial advice. Rules and grant terms change, so check the official source before you act.